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The Fresh Express story started in the 1920s and 1930s when our founder and produce farmer,
Bruce Church, grew and sold a plot of lettuce. He later formed an ice company to start shipping
fresh heads of lettuce across the country in ice-packed rail cars. People started calling the
produce aboard the ice trains “iceberg lettuce” and the name stuck.
In 1989, we created a totally new category of produce: bagged salad sold nationwide. We were the very first to successfully package and nationally distribute fresh-cut, ready-to-eat bagged salad. A few years later, we created our first delicious salad kits, filled with everything you need – even the dressing.
Today, we keep our salads fresh in our patented Keep-Crisp® breathable bag to keep their just-picked freshness without preservatives. We produce nearly 40 million pounds of salad each month and consumers like you eat over 20 million servings of our salads every week.
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