Privacy Policy

Privacy Policy

Privacy Policy

The privacy of your personal information is important to Fresh Express (“Fresh Express”, “we”, “us”, “our”). The purpose of this policy is to inform you about the collection, use, disclosure, transfer and storage of your personal information that you may provide us when using this website (including via any smartphone application or other electronic means) (“the Website”) and related services and also to explain to you what Cookies we use.

By providing your personal information and data, you consent to the use, analysis and, where applicable, disclosure of such information by us for purposes associated in particular with your requests for our newsletters, press releases and recruitment messages. Therefore, please carefully read the following to understand our views and practices regarding your personal data, how we will treat it and how we use Cookies.

The Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that they have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites

Children’s online privacy. The Website is not directed to children.  Nonetheless, protecting the privacy of the very young is especially important. For that reason, without an adult’s express consent, we never collect or maintain information at our Website from those we actually know are under 16.

Information we may collect
We may collect and process the following personal data about you from the identified sources and have done so over the last twelve months:
> Identifying Information. We may collect your name, unique personal
identifier, online identifier, mailing address, email address, postal address and
telephone number, including your mobile phone number when you provide it to us.
> Device Information. We may collect the type of device you use to access
The Website. We may collect your IP address, the hostname of your computer, browser information and reference site domain name every time you visit the Website.
> Location Information. We may collect precise location information from
your device.
> Usage Information. Through your use of the Website, we may also gather certain information about your use of the Website that does not identify you individually, but which may still be personal data under certain laws. Generally, this information is collected through “traffic data”. We may also collect information regarding customer traffic patterns and site usage. This information does not, however, contain anything that can personally identify you; it is used to analyze and improve the Website and to provide our customers with a fulfilling Internet experience. Please see the section below regarding Cookies for more information about our use of Cookies.
> Information that you provide by filling in forms on the Website. This includes information provided at the time of creating an account, subscribing to our service, posting material or requesting documents. We may also ask you for information when you enter a competition or promotion sponsored by us or when you report a problem with the Website.
> If you contact us, we may keep a record of that correspondence.
> We may also ask you to complete surveys that we use for research purposes, although you are not required to do so.
> We may also collect the types of personal data above from third parties, such as data brokers.
Uses of your Information
> We use information held about you for the following business purposes:
> To personalize user experience. We may use information in the aggregate to understand how our users as a group use the services and resources provided on our Website.
> To improve our Website. We may use feedback you provide to improve our products and services.
> To provide you with information, products or services that you request from us or that we feel may interest you, where you have consented to be contacted for such purposes.
> To carry out our obligations arising from any contracts entered into between you and us.
> To allow you to participate in interactive features of our service, when you choose to do so.
> To notify you about changes to our service.
Use of Cookies and Similar Technologies
Like many websites, we use cookies and similar technologies (such as i-beacons, local stored object or JavaScript) (“Cookies”) that is capable of storing information on your device. Cookies record certain information about the pages you have viewed on our Website, the date and time of your visit to the site, etc. We are able to read this information during your subsequent visits.

Most browsers accept Cookies automatically but allow you to disable them. The help menu on most browsers will tell you how to prevent your browser from accepting new Cookies, how to have the browser notify you when you receive a new Cookie and how to disable Cookies all together. You can also disable or delete Cookies you have previously accepted if you wish to. However, we recommend that you leave Cookies “turned on” so that we can offer you a better experience on the Website. If you disable Cookies, you may still use the Website, but your browsing experience may be altered.

We use the following Cookies:

Strictly necessary Cookies. These are Cookies that are required for the operation of the Website and for you to be able to complete services you ask for. They include, for example, Cookies that enable you to log into secure areas of the Website.

Functional Cookies. These Cookies record information about choices you make on the Website, such as your user name, language or the region you are in. In this way, we are able to personalize your visit to the Website.

Performance Cookies. These “analytical” Cookies allow us to collect information about how visitors use the Website, for example to count visitors and to see how visitors move around the Website. They record your visit to the Website, the pages you have visited and the links you have followed. These Cookies do not collect information that identifies you. All information is anonymous. This helps us to improve the way the Website works.

We rely on Google Analytics and Google Tag Manager, two services provided by Google, Inc. (“Google”), to analyze your use of the Website. The information generated by Google Analytics is subject to Google’s privacy policy and will be transferred to and stored by Google on servers in the USA. Prior to the transfer, it will be anonymized by removing the last octet of your IP address. Google will then process it on our behalf in order to evaluate your use of the Website, to compile reports on Website activity and to provide other services related to Internet usage. Google will not link your IP address with any other data held by Google. You may refuse the use of Cookies for the aforesaid purposes by setting your browser accordingly; however, in that case, you may not be able to use the full functionality of the Website. You may further opt-out of the collection of your usage data (including your IP address) and its processing by downloading and installing the add-on for your current web browser at For more information about the use of your data by Google, please see

Social media Cookies. These Cookies allow you to share Website content with social media platforms (e.g, Facebook, Twitter, Instagram). We have no control over these Cookies as they are set by the social media platforms themselves.

Advertisement Cookies. These cookies allow us to deliver tailor-made advertisements to you on third party websites based on your interests in our products and services manifested during your visit on our Website. We do not share information that identifies you. All information is anonymous.

We engage on our Website in interest based advertising, including re-targeting or marketing technology provided by third parties (“Third Party Providers”), such as DoubleClick (a division of Google Ireland Limited / (“DoubleClick”), Google Analytics Advertising Features (a service of Google Inc.); to analyze your navigation on our Website. Based thereon, we are able to approach you with personalized advertisements. For this purpose, Cookies are stored on your computer. Only anonymized data are collected. The engagement of such technology is in full compliance with the relevant data protection legislations. Thanks to such data we can, for example, approach you with advertisement on third party websites which is personalized according to your interests in our products, e.g. after you have visited our Website and showed interest in a particular series of products, this technology may later show you more information in form of advertisements while surfing on another website. The only goal of engaging this technology is to best adapt the available information to your interests and to make your online experience as informative as possible. You can, however, adjust your browser settings to not store such Cookies and to delete already stored Cookies.

Please find in the following the opt-out functions of the Third Party Providers under the following links: DoubleClick:

Google Analytics Advertising Features:

Anonymous data created by using Google Analytics Advertising Features may be used for demographics and interest reporting as well as network impression reporting.

We never use or install spyware on your computer or mobile devices, nor do we use spyware to retrieve information from your computer.
How we protect your Information
We adopt security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information.

Where we have given you (or where you have chosen) a password that enables you to access certain parts of this website, you are responsible for keeping this password confidential. We ask you not to share any passwords with anyone.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we take measures to protect your personal data, we cannot guarantee the security of your data transmitted to the Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.
Recipient, Disclosure and Retention of your Information
Your personal data is retained for a period appropriate to the purposes for which it was collected and is stored on a secured servers which is located inside the United States. The recipient of your personal data is Fresh Express Incorporated, 4757 The Grove Road, Suite 260, Windermere, Florida 34786, Attn: Marketing Manager.

We may disclose your personal information to any member of the Fresh Express Group, which means our affiliates subsidiaries, our ultimate holding company and its subsidiaries, who may be located inside or outside of the United States. In such case, Fresh Express will put in place security and privacy measures at group level to ensure an adequate level of data protection irrespective of the geographical location of the group company that may be the recipient of the data (inside or outside the United States) (such as sharing only anonymized data).

We have disclosed the following categories of personal information for a business purposes from consumers within the last twelve (12) months to the following categories of third parties:

To service providers:
> Identifying Information.
> Device Information.
> Location Information.
> Usage Information.
> Information that you provide by filling in forms on the Website.
> Any other information that we collect.

In addition, we may only disclose your personal information to third parties in the following cases:
> If you have provided to us your prior approval to share such information.
> Fresh Express needs to share such information with third parties in order to provide the service you have requested or to administer the Website (such as our Internet service providers) or activities on our behalf. These third parties are required to provide the same levels of security for your personal information as Fresh Express, and comply with the applicable regulations.
> In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets. If Fresh Express or any company of our group is acquired by a third party (substantially all of its assets), in which case personal data held by it about its customers will be one of the transferred assets.
> If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements, or to protect the rights, property, or safety of Fresh Express or any member of our group, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
> We may share non-personal, non-individual (anonymous) statistics or demographic information in aggregate form with our marketing partners, advertisers or other third-parties for research purposes.
Your rights
To process your personal data for marketing purpose you may have to provide us with your consent. We will inform you (before collecting your data) if we intend to use your data for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise that right at any time by contacting us at the address set forth above.

You have the right not to consent to our use of certain Cookies. Please see the section on Cookies for more information on this.

You have the right to access, correct and delete personal data which relates to you which we hold about you, and to object to the processing of such data. You may exercise this right at any time by contacting us at the address set forth above.
If you reside in California, you have the following rights
You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months, including:
> The categories of personal information we have collected about you.
> The categories of sources for the personal information we collected about you.
> Our business or commercial purpose for collecting that personal information.
> The categories of third parties with whom we share that personal information.
> The specific pieces of personal information we collected about you.
> If we disclosed your personal information for a business purpose, identifying the personal information categories that each category of recipient obtained.

You also have the right to request that we delete any personal information that we have collected from or about you. There are some reasons we will not be able to fully address your request, such as if we need to complete a transaction for you, to detect and protect against fraudulent and illegal activity, to exercise our rights, for our internal purposes, or to comply with a legal obligation.

You have the right to direct us to not sell your personal information. We do not, however, sell your personal information to third parties. We have not sold your personal information in the preceding 12 months.

We will not discriminate against you because you exercised your rights under this Privacy Policy.

You may exercise your rights at any time by contacting us at the address set forth above. We may request certain information to verify your identity before we can respond to your requests. We will confirm receipt of your request within 10 business days and will respond to your request within 45 calendar days, after proper verification, unless we need additional time, in which case we will let you know.
Agent Requests
You may authorize someone to make a rights request on your behalf (an authorized agent). Authorized agents will need to demonstrate that you’ve authorized them to act on your behalf.
Changes to our privacy policy
Any changes we may make to our privacy policy in the future will be posted on this page. Your continued use of the Website following the posting of changes to this policy will be deemed your acceptance of those changes
If you have any questions about this privacy policy, please contact us at Fresh Express Incorporated, 4757 The Grove Road, Suite 260, Windermere, Florida 34786, Attn: Marketing Manager.

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