Fresh express videos on chopped kits recognized with awards
We are excited to announce that our product video featuring the “New Fresh Express Bacon Thousand Island Chopped Kit” was named top winner in three separate categories:
Video & Podcasts – Animation
Video & Podcast – Commercials
Video & Podcast – Food & Beverage
Further, another product video highlighting the “New Fresh Express Kickin’ Bacon Ranch Chopped Kit” was also named winner in three categories:
Advertising & Marketing – Animation
Advertising & Marketing – Online Video (Short Form)
Advertising & Marketing – Video or Motion Graphics
Fresh Express Marketing Manager Robin Bell said: “Our goal in developing and posting product videos is to showcase exciting new Fresh Express salads and salad kits in a format that is accessible and inspirational for our consumers and to demonstrate that product innovation at Fresh Express is on trend with their desires and expectations. When recognized as “best of the best” it means that with the creative support of our agency, Conan Venus and Company, we are reaching consumers in a way that resonates and that they enjoy.”
Read the full article here.
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Read more“From the dedication of diverse AgOps teams and boots on the ground safety surveillance efforts to progressive technologies, comprehensive manufacturing developments and highly trained food safety and quality professionals in each of our regional facilities, we are excited to show audiences the whys and hows of our leading food safety and quality initiatives.” Fresh Express President John P. Olivo.
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